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#banwildlifeselfies
Personal Project
Assignment Work | Media Design School
How can we use a creative campaign to educate travellers on the suffering of wild animals in wildlife tourism?
This research project aims to find a way to ban wildlife tourism images from social media platforms. I focused on market research specifically viewer feedback, to ensure the message was viewable and digestible
Stencil Logo to take the concept abroad, sprayed in urban areas as graffiti
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Guerilla concept: Airport takeover, logo sprayed on travellers suitcases focused on flights going to countries known for animal tourism
Wild animals cannot exist in entertainment
without being harmed both physically and mentally
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Urban travellers targeted through street art
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QR codes lead to landing page, where you can sign a petition calling Social Media platforms to ban wild life selfies, tagging them as animal abuse imagery as that is ultimately what they are
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