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Mother Fucking Earth
In collaboration with Georgia Henare
2022 New Blood Winner | D&AD
Assignment Work | Media Design School
We all know we should stay away from Fast Fashion, but it's so easy and cheap.
We've heard the lectures, we've heard the science, it's not getting through, and now Mother Earth has had enough, she, is, pissed!
So in a way that only a Mother can, she is here to burn you. No more lectures, no more facts, just straight up calling you out.
Mother Fucking Earth is an opt-in app and Chrome plugin, using GPS technology to track your shopping
But she's not stopping there, Mother Fucking Earth is a complete digital personality, trolling celebrities' and influencers, calling out everyone!
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