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Mother Fucking Earth
In collaboration with Georgia Henare
2022 New Blood Winner | D&AD
Assignment Work | Media Design School
We all know we should stay away from Fast Fashion, but it's so easy and cheap.
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We've heard the lectures, we've heard the science, it's not getting through, and now Mother Earth has had enough, she, is, pissed!
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So in a way that only a Mother can, she is here to burn you. No more lectures, no more facts, just straight up calling you out.
Mother Fucking Earth is an opt-in app and Chrome plugin, using GPS technology to track your shopping
But she's not stopping there, Mother Fucking Earth is a complete digital personality, trolling celebrities' and influencers, calling out everyone!
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